[London]: Unit Editions, .
Unit 25. Paperback. 9 5/8" X 6 1/2". 203pp. Very faint rubbing and gentle bumping to extremities of wraps with French flaps, with front cover taken from Avant Garde #1, featuring typeface Pistilli Roman, art direction by Herb Hubalin, 1968. Binding is firm and sound. Pages are clean and bright. A very presentable copy of this uncommon monograph devoted to the typography of American graphic designer Herbert F. "Herb" Lubalin (1918–1981).
ABOUT THIS BOOK:
Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation.
He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before.
This book is the third title about Lubalin's work published by Unit Editions; this volume focuses solely on Lubalin's typography. It comes with new texts and new photography, and is accompanied by previously unpublished material. Very good +. Item #8740