The Racial Revolution in Advertising: A True Portrait of America
New York: The Mayor's Committee on Job Advancement, City of New York, 1964.
Staplebound wraps. 10 7/8" X 8 1/2". Unpaginated, 16pp. Moderate wear to staplebound printed wraps, with small tears to edges and extremities, sunning, and dust soiling. Binding is firm and sound. Pages are clean and unmarked. An overall well-preserved copy of this report of The Mayor's Committee on Job Advancement's study of minority representation in the four largest national magazines, conducted page-by-page of every issue of a year-long period. The Mayor's Committee on Job Advancement was founded by Mayor of New York City Robert F. Wagner. This report is illustrated throughout in "integrated" advertisements and includes a first ever published list of advertisers and agencies cooperating with the effort. A fascinating artifact of 1960s thinkng on representation in media, a conversation and struggle that remains relevant today. 5 holdings in OCLC. Good +. Item #3666
Price: $100.00