Item #9925 This is a Pair of Levi Jeans: The Official History of the Levi's Brand. Lynn Downey, Jill Novack Lynch, Kathleen McDonough, Jon Zax, Amy Glenn, Sharon Denise Rome, Photog., Styling, Research.

This is a Pair of Levi Jeans: The Official History of the Levi's Brand

San Francisco: Levi Straus & Co., 1995.

Hardcover. 13 1/2" X 11". 313pp. Mild rubbing and shelf wear to clear, plastic dust jacket. Light rubbing and gentle bumps to edges of pictorial paper over boards. Toning to front board. Inked gift inscription from an unknown person who writes, "I hope you enjoy looking through a piece of my company's history" at publication page. Pages are bright, clean, and unmarked. Binding is sound.

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Levi's jeans are the consummate American icon. For nearly 150 years, Levi's "RM" jeans have been woven into the very fabric of American history and culture. America's love affair with jeans is movingly documented, and the wonderfully original Levi's advertising campaigns brilliantly reproduced. From the gold fields of California to the oil fields of Oklahoma, from wheat fields of Kansas to cattle drives in Texas -- from Woodstock to Haight Ashbury to Rodeo Drive -- Levi's "RM" jeans is the way to go. (Forward by Richard Martin, Metropolitan Museum of Art.). Very good / very good. Item #9925
ISBN: 0961746017

Price: $50.00